AA Auto-Home Movers began operations in a trailer some years ago, using a simple web site that we developed for them. As time went on we added more functions and features and their business grew, first out of the trailer and then out of the office space they had rented. After another move or two, they finally decided we were important enough to their business to move into our building.

AA is primarily in the business of moving vehicles around the country. Because almost everyone in this business is a broker rather than a carrier (ie; they don't own their own trucks) pricing is always the biggest issue. If the price is too low, the customer will buy but no carrier will take the vehicle. If it is too high, the carriers would be happy but the customer won't buy. We have developed a series of pricing systems for them to keep up with the pace of changing prices. With about 100 zones in the US alone, keeping track of prices for almost 10,000 combinations would be more than a full-time job.

These days, AA is moving more cars in a single day than they used to in a week. With 15 full-time employees, each of whom depends almost completely on our software, they have reached the height of efficiency in operations.

When a potential customer goes to their web site and enters a request for a quote, it is priced automatically and the price is sent back to the customer in an email immediately. The quote is also assigned to a salesperson for follow up. Some of the quote requests arrive in emails from other lead providers and our software does the same with them. Bounced emails are handled automatically by our system.

Once in the sales system each salesperson can see all the quotes that arrived during any selected period or see follow-up phone calls that are required. Phone calls are scheduled from East to West in time zone order. The sales system tracks each activity including phone calls, emails, corrections and so on. A customer can book his order by phone, by email or on the web site. Once this is done, the system generates a PDF of the contract and emails a link to the customer.

When the contract is returned, the quote now becomes an order in the dispatch system. Each dispatcher can see all orders waiting for transport, sorted by requested pickup date and pickup/destination. The dispatch system can assign orders to carriers and again produce all necessary paperwork to be sent in an email.

The customer service department has full access to all activity and is responsible for keeping the customer informed about the progress of the move as well as dealing with any exception. All records are kept forever in an easily-searchable system.

The AA Auto-Home Movers main web site is located at www.aa-automovers.com. Of course, this is only the tip of the iceberg of the systems we produced for them.

Call us if you would like something like this done for your business.